ExpressionEngine Upgrades & Strategic Agency Partnerships

In the fast-evolving digital landscape, keeping your website at the forefront of technology is not just an advantage, it's a necessity. Recently, we had the pleasure of partnering with FIT Creative on a crucial project that beautifully illustrates this point: upgrading an ExpressionEngine website for their client, Flowerskills. This project wasn't just about technical migration; it was a testament to the power of timely upgrades and the seamless synergy that arises from strong agency collaborations.

Flowerskills, an organisation that relies heavily on form submissions for their course applications, faced a critical challenge: their existing ExpressionEngine website, including its third-party plugins, was outdated, and their forms were failing to route correctly. This directly impacted their core business operations.

Why ExpressionEngine Upgrades Are Essential

Ignoring an outdated CMS like ExpressionEngine can lead to a host of problems:

Security Vulnerabilities: Older versions often lack the latest security patches, leaving your website exposed to cyber threats and potential data breaches.

Performance Degradation: Slower load times and clunky interfaces can frustrate users and negatively impact SEO. Modern ExpressionEngine versions are optimised for speed and efficiency.

Compatibility Issues: As server environments and PHP versions evolve, older CMS instances can break, leading to costly downtime and broken features.

Missing Out on New Features: The latest ExpressionEngine releases bring a wealth of new functionalities, improved content management tools, and enhanced user experiences that can significantly benefit your business.

Unreliable Functionality: As Flowerskills experienced, critical features like form submissions can cease to function correctly, directly impacting business operations.

For Flowerskills, the immediate pain point was clear: faulty form submissions. Their business thrives on these applications, and unreliable delivery meant lost opportunities. This is where a strategic upgrade becomes a non-negotiable.

The Solution: A Comprehensive Upgrade and Mailgun Integration

Our collaboration with FIT Creative addressed these challenges head-on. We undertook a comprehensive upgrade of the ExpressionEngine website to its latest stable version, ensuring all third-party plugins were also updated and compatible. Beyond the core CMS, we also implemented key front-end improvements to enhance the user experience.

Crucially, to tackle the form routing issues and guarantee reliable delivery, we migrated their form submissions to Mailgun. This powerful email service ensures high deliverability rates, practically eliminating the risk of lost submissions. For Flowerskills, where every course application matters, achieving a 100% delivery rate and correct routing was absolutely essential for their operational success.

The Power of Agency Partnerships

This project with FIT Creative highlights the immense value of agency partnerships. When a client's specific needs fall outside an agency's core expertise, collaborating with specialists ensures the best possible outcome.

Complementary Skills: FIT Creative brought their client relationship and understanding of the business needs, while we provided specialised ExpressionEngine development and migration expertise.

Efficiency and Expertise: By leveraging our focused knowledge in ExpressionEngine upgrades and email delivery solutions, the project was executed efficiently and effectively, minimising disruption for Flowerskills.

Holistic Solutions: The partnership allowed for a holistic approach, addressing both the underlying CMS issues and critical functional elements like reliable form delivery.

Client Confidence: For the end client, Flowerskills, knowing that a team of dedicated experts was handling their crucial website upgrade instilled confidence and peace of mind.

In today's interconnected digital world, no single agency can be an expert in everything. Strategic partnerships, like the one between our team and FIT Creative, allow for the delivery of comprehensive, high-quality solutions that directly impact a client's success.

If your ExpressionEngine website is showing its age, or you're an agency looking for specialised expertise to enhance your client offerings, consider the benefits of a timely upgrade and a strong collaborative partnership. The results, as seen with Flowerskills, speak for themselves.

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