House of Colour

Unlocking Personal Style, Globally Accessible. House of Colour's Web Evolution

Explore how a robust ExpressionEngine upgrade, tailored experiences for the US and UK and smart search functionality led to a beautifully redesigned, brand-centric website for House of Colour.

Who are House of Colour?

House of Colour empowers clients to discover their best colours and styles through expert colour analysis and personal styling. With experienced stylists, they celebrate individuality and build confidence through personalised fashion choices.

Key Information

Est: 1985
Location: UK, USA
Offerings: Style Consultations, Colour Analysis
houseofcolour.co.uk

Project Scope and Summary

Engaged by a technical consultant, we partnered with House of Colour to revitalise their ExpressionEngine website. Our initial scope included a comprehensive EE CMS upgrade, site cloning and a robust localisation strategy for their UK and US markets. Building on this, we undertook a full website redesign, aligning with their evolving brand and enhanced the CMS and advanced search functionalities for both sites.

Our Expertise

Web Design
ExpressionEngine
Support & Maintenance

Project Deliverables

The successful execution of this project yielded two distinct, user-friendly websites (UK and US) operating on an upgraded and more efficient ExpressionEngine CMS. The integration of advanced search functionality, leveraging Google's Maps API, empowers users to easily locate local House of Colour consultants and services within their respective regions.

The creation of cloned and localised sites has demonstrably improved the online experience for both UK and US customers. By tailoring content, language, and potentially even regional offerings, the websites now provide a more relevant and engaging journey for users, fostering a stronger connection with the House of Colour brand in each market. This localised approach ensures that users can effortlessly find the information and support they need, enhancing overall satisfaction and potentially driving increased engagement and conversions within each target audience. The upgraded CMS also provides House of Colour with a more robust and streamlined platform for managing their content and future online growth.