Strategic Planning

We plan every web build carefully. Taking into account competitor information and insights to create the best possible user experience.

The first step is getting to know our clients and establishing their need - what do they want the website to achieve?

We identify and research competitors to form some information architecture and a basic site plan and wireframe.

Next we put together the content - we believe this is what should inform the design, not the other way around. When this framework is in place we’re ready to design a beautiful website.

  • Competitor Research & Benchmarking
  • Information Architecture
  • Copywriting
  • Siteplans & Wireframing
Strategic Planning

Want to know more about Strategic Planning and how we can help you?

Browse through the most frequently asked questions to help you decide on the right Strategic Planning services for your project.

Will we need to do anything for the planning process?

We will take a detailed brief from you which will ideally include information such as your brand guidelines. Then we will issue you with a questionnaire to grasp an idea on functionality requirements, design likes/dislikes, your products/services, competitor websites and your target market. If you are supplying your own images and copy we will need that too.

Can you help me with writing the content for my website?

Yes we can. We have dedicated copywriters who specialise in writing for the web and with best SEO practices in mind. Our copywriters will employ specific tactics to get your message across in the best possible way and to increase your conversions.

Can you help me source photos for my website?

Yes we can. We can provide a quote for professional photography or alternatively source quality stock images.

Want to talk an expert about your website idea?

Fill in the short form with your details and project requirements and we’ll be in touch within 1 business day. Or, you can give us a call in the studio on 01702 934974.

Project Form

Subscribe to newsletter

By submitting this form I accept the Privacy Policy of this site.

Related projects

Here's some of our recent projects.

Lumino Lighting

Lumino Lighting

Working alongside the Sales and Design team, we took care of the planning of the website including user experience, design and development.

View project
Group One HGV Training

Group One HGV Training

We were responsible for the overall planning of the website including content strategy, user experience, design and development.

View project
The Pain Toolkit

The Pain Toolkit

We were responsible for the planning, design and development for this special adaptation of the Pain Toolkit.

View project

Superb company. Scott is a true expert and a constant lifesaver with everything digital. We've worked with him on web development, SEO issues and Expression Engine over many years and he never lets us down. Coupled with that, he's just a great person to work with.

Matt Williams, Creative Director

Matt WilliamsFriday Creative